Русская версия"There's a long list of attractions that are not associated with
Poland," said Jan Wavrzyniak, director of the Polish tourist board,
in Hamburg recently.
Kite surfing is one of those activities.
"Wind conditions around the Baltic peninsula of Hel are the best in
Europe."
Poland is now trying to raise awareness of what it has to offer
visitors.
"Poland can be surprising," is the tourist board's new slogan to
entice mainly young visitors.
At the moment, most tourists visiting Poland are in the 25- to
45-year-old age group and they have a range of wellness hotels,
adventure activities and night clubs in the big cities to cater to
their needs.
Poland already counts on a high number of visitors.
"Poland had 15 million tourists last year," says Wavrzyniak. That
number includes all visitors who spent at least one night in the
country.
Poland is especially popular among German visitors as 5.3 million
arrived. The country has been in the top ten list of destinations
that Germans visited since 2006.
Dropped border checks boost tourism
Last year, it was eighth on Germans' list of destinations for bus
tours after Italy, Austria and that old favorite of Spain in
fourth. Almost all of Poland's border controls with EU nations have
fallen since the country joined the Schengen Agreement last year.
Wavrzyniak believes that the move considerably boosted the number
of people visiting his country. Among the most popular destinations
in Poland are the Masuria region in the northeast, the Baltic Coast
and the Karkonosze Mountains on the Czech border.
Poland is also popular as a city-break destination, with the old
royal city of Krakow welcoming 6.8 million visitors last year to
make it one of the top urban destinations overall.
"Almost every American that comes to Europe, comes to Krakow," says
Wavrzyniak.
Host to international sports fans, diplomats
Poland is also likely to get another boost through soccer,
regardless of how the country performs at the European
Championship, as it is co-hosting the 2012 event along with
Ukraine.
Investment in tourist infrastructure such as hotels is taking place
with international chains such as the Radisson and Hilton building
new branches.
The country's second Sheraton Hotel is due to open in the Baltic
seaside town of Sopot.
Poland is also hosting the UN's Climate Conference in September in
Poznan which will be something of a test run for 2012 as about
10,000 visitors from 180 nations are expected to attend the event.
(Deutsche Welle)
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