British Olympians have claimed two gold and three bronze medals so far on "Super Saturday" in Beijing.
Rebecca Adlington began the day with a stunning performance to win the women's 800m freestyle, smashing swimming's longest standing world record.
The men's rowing coxless four surged to gold, with Britain also claiming bronze in the men's and women's double sculls.
Track cyclist Chris Newton took bronze, while Chris Hoy and Bradley Wiggins are hot gold medal prospects on Saturday.
Wiggins goes in the individual pursuit, while Hoy competes in the keirin.
On the track, heptathlete Kelly Sotherton has a medal chance but must improve if she is to challenge.
Sotherton dropped to fifth early on the second day of competition, with two of her seven events remaining.
But British sailors will have to wait for their medals, with two GB boats seeing their races postponed until Sunday.
Ben Ainslie, in the Finn class, and the Yngling trio of Sarah Ayton, Sarah Webb and Pippa Wilson were all frustrated as a lack of wind affected the medal races in Qingdao.
Both crews are guaranteed silver medals when they do complete their races, and both occupy the lead in their events.
Adlington's world record 800m freestyle time, eight minutes 14.10 seconds, handed the 19-year-old her second gold medal of the Games, following her 400m freestyle success on Monday.
"I absolutely can't believe that has happened. I knew when I touched I had won and that was a great thing because I was just going for gold," she said.
"This is just everything I have ever dreamed of and I'm so glad the hard work has paid off."
Adlington's success was followed by more medals to the north-east of Beijing, at the Shunyi rowing lake, as the men's four battled back to pip Australia to gold.
"I don't know where that last 250m came from. I was in so much pain - I've never been in that pain in my entire life," said victorious GB crew member Andy Hodge.
The win handed Steve Williams, the only remaining member of the Athens coxless four, his second Olympic gold medal.
Women's double Elise Laverick and Anna Bebington and men's duo Matthew Wells and Steve Rowbotham both took bronze.
Track cyclist Newton added Britain's fifth medal of the day in the points race at the Laoshan Velodrome, as GB moved up to eighth in the medal table.
(BBC)
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